Michael Gerber, Ambassador and Special Representative on the 2030 Agenda

Video: Michael Gerber, Ambassador and Special Representative on Agenda 2030
Video: Michael Gerber, Ambassador and Special Representative on Agenda 2030

According to Michael Gerber, the understanding of sustainability has changed in recent years. As ambassador and special representative for Switzerland’s international commitment to the 2030 Agenda for Sustainable Development, he is in a particularly good position to judge this.

For Michael Gerber, Ambassador and Special Envoy for the 2030 Agenda, it is central that the 2030 Agenda and the Sustainable Development Goals (SDGs) bring about a new integrative approach to sustainability. Moreover, these are no longer limited to the three-dimensional model ‘economy, environment, society’. Rather, the SDGs now increasingly include other dimensions such as peace, the rule of law and partnerships.

Interview mit Michael Gerber, Agenda 2030 Botschafter

According to Michael Gerber, in order to move forward in the agenda, dimensions must be addressed as a whole. At the same time, this new way of looking at things represents great potential for companies. The new perspective offers them the opportunity to discover new business opportunities. Thus, the 2030 Agenda’s incentive to innovate in a way that puts sustainability at the core of business activities can help open up new markets.

Video recording Event: Swiss Green Economy Symposium (SGES), Winterthur, 30.10.2017

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