Thurgau apple goes to ISA Sallmann AG


Weinfelden/Amriswil TG – ISA Sallmann receives the Thurgau Economy 2023 Motivation Award, the Thurgau Apple. The seventh generation of the family to run the traditional company is the last Swiss lingerie manufacturer with its own knitting mill in Switzerland.

The jury of the Thurgau Business Motivation Award has announced this year’s winner: the lingerie manufacturer ISA Sallmann. The award, worth 10,000 Swiss francs, will be presented on May 12 at the winner’s premises. It is awarded annually by the Thurgau Trade Association, the Thurgau Chamber of Industry and Commerce (IHK) and the Thurgau Cantonal Bank in cooperation with the Thurgau government.

According to a media release from the Thurgau Chamber of Commerce and Industry, ISA Sallmann AG clearly meets the selection criteria: commitment to the location, innovative strength and sustainability. In addition, it is a strong signal “to the employees when a company remains owner-managed and loyal to its location for so long”. The company was founded in 1849 in Amriswil, where its headquarters are still located today. Since 2022, it has been managed by the seventh generation of the Sallmann family. According to the company, it employs 50 people in Switzerland and 150 in Portugal.

As the founder of the Swiss jersey industry, ISA Sallmann manufactured exclusively men’s underwear until 2006, and since then also a women’s underwear collection. According to the jury, the company is now focusing on sustainable growth, for example in the bodywear segment for women, men and children.

The jury also positively assessed the fact that ISA Sallmann uses sustainable materials. The refining process is carried out by a Swiss partner in compliance with the strictest legal regulations. Alsothe development, design and distribution as well as a considerable part of the cutting would take place in Switzerland:“ISA Sallmann AG resists the trend to buy clothes from large companies producing in low-wage countries and instead successfully invests in the local site and European supply chains.” mm