Outlawz Food redesigns brand


Bern – Outlawz Food AG has given its website a new look. In the next step, the packaging will also get a new design. Partners in the implementation were the creative agency Hella Studio and the web design agency Fruitcake.

Outlawz Food AG has a new website. The Bern-based producer of vegan meat alternatives without additives, which “has firmly anchored the topic of sustainability in its strategy,” was clear “that we also want and need to implement our rebranding process sustainably,” the young company said on LinkedIn.

In doing so, it had received “fantastic advice” from the Bern-based creative agency Hella Studio. The redesign of packaging designs and other printed materials is now reported to be proceeding step by step. The web designers of the agency Fruitcake.ch from Worb BE are responsible for the new appearance of the website including the online store.

Outlawz operates several vegan food service projects. The company launched in Bern in 2018 with the Outlawz food truck. In 2019, Outlawz Diner was added, Switzerland’s first completely vegan American diner.

Outlawz meat substitutes have been manufactured, packaged and shipped in its own production facility in Thun BE since 2021. Some of the Outlawz products are also sold at Coop, Lidl and small grocery stores.

At its location in the, Outlawz has been operating a vegan bakery called Bakery Bakery since November 2022. There are other locations on Länggasse, in Monbijoustrasse and in Zurich’s main train station. More stores are to follow soon. All products for all bakeries are produced in the bakery in Breitenrain. In the meantime, the company has several dozen employees. mm