Mr. Campaigning and evAI launch SuPer Monitoring


Dietikon ZH/Bad Reichenhall – Mr. Campaigning AG and evAI Intelligence GmbH present the SuPer Monitoring service. It is used to analyze the perception of sustainability measures.

According to a press release, the consulting firms Mr. Campaigning AG, based in Dietikon, and evAI Intelligence GmbH, based in Bad Reichenhall, Bavaria, are joining forces to present an innovative service for analyzing the perception of sustainability measures. SuPer Monitoring is a pioneering service offering that helps to minimize reputational risks in sustainability efforts, it continues. SuPer Monitoring stands for Sustainability Perception Monitoring.

In view of increased environmental and social awareness, consumers and interest groups are sensitized to the suspicion of greenwashing. Companies suspected of this practice risk their public trust and reputation, even if their efforts are sincere, according to the press release. In order to minimize such a risk to the company’s reputation, it is crucial for companies to communicate transparently and authentically about their sustainability efforts.

The cooperation between evAI Intelligence GmbH and Mr. Campaigning AG helps to identify reputational risks at an early stage using analyses supported by artificial intelligence. They provide data for fact-based decisions and methodological knowledge for effective and targeted communication before events become a problem.

According to the company’s press release, the joint services include the analysis of publicly visible discourse, a credibility assessment, the development of recommendations for action and regular monitoring of public discourse in order to capture changes in real time. The range of services is individually tailored to the customer’s specific requirements. ce/gba