Menu and More AG: An SME on the path to sustainability

menuandmore – ein KMU auf dem Weg der Nachhaltigke
© Symbolbild: CRNA

Around one third of environmental pollution is caused by the production and consumption of food. The SME menuandmore is aware of its responsibility as a children’s catering provider. The company is therefore committed to more sustainable catering.

According to Managing Director Markus Daniel, around a third of the environmental impact is caused by our consumption and production of food alone. Meat accounts for the largest share of this. He is also convinced that a healthy diet is especially important in childhood. Since menuandmore feeds more than 450 lunch tables, it is therefore natural for him to make a contribution here.

In recent years, menuandmore has focused on developing vegetarian products that are also popular with children. With the right tricks, you can get children excited about vegetarian food. To make this a success, the company offers homemade creations such as veggie burgers in various shapes or lasagna, doughnuts and vegetable-based dumplings.

Menu and More AG only uses Swiss meat and poultry, as well as MSC or ASC-certified fish. It is also steadily increasing the proportion of organic and fair trade products. menuandmore has fully offset its CO₂ emissions since 2011. Another measure she mentions is the purchase of refrigerated vehicles with solar cells on the roof.

What are the economic and environmental impacts?

Sustainability and economic success are not mutually exclusive for menuandmore. On the contrary, they complement each other. For one thing, the energy improvements will save the company money in the long run. On the other hand, it has also already been able to win many additional customers with its sustainable orientation. The latter do not incur any additional costs.

Business Sustainability Today - menuandmore

Key figures from the 2014-2016 sustainability report

  • Increase in vegetarian offerings in the menu plans: 20 new vegetarian developments (2016).
  • Reduction of CO₂: 14.9 % | Award: climate neutral
  • Increase in the proportion of Fairtrade and organic products: 7.3% of the 2016 purchasing volume

What vision is menuandmore striving for?

menuandmore aims to be the most responsible children’s catering provider in Switzerland through continuous development.

How can menueandmore’s solution approach be multiplied and scaled?

The example of menuandmore is intended to show that it is not only large companies or start-ups that can work towards greater sustainability. The mass of existing SMEs can also become active. Companies like menuandmore, which have established themselves as SMEs in a more traditional way, can gradually adapt to a more sustainable business model. Markus Daniel adds that beyond protecting the environment, this also allows the SME to reposition itself in the market.