In this video, André Hoffmann, President of Innovate 4 Nature (I4N), talks about the urgent need to fundamentally change our economic system. He outlines a visionary strategy for how companies – both young start-ups and established corporations – can act as drivers of positive change. His focus is on the preservation of biodiversity, the promotion of regenerative approaches and the transformation towards a stakeholder economy that creates long-term value for society as a whole.
Innovate 4 Nature: Innovations for a sustainable future
Innovate 4 Nature (I4N) stands for our commitment to changing systems and finding new solutions to the pressing challenges facing our planet. Our goal is to preserve biodiversity and act within planetary boundaries. In doing so, we focus on innovations in the business sector that solve technical and social problems and halt the loss of biodiversity.
We believe in using business as a force for good, with a two-pronged approach:
- Supporting young companies that develop innovative solutions.
- Supporting established companies that need to adapt to remain relevant
The need for change
The current economic system is heavily based on resource exploitation and pollution. We want to focus on regeneration. It’s not just about planting trees or protecting fish, but about a holistic approach that restores the natural balance.
In the 20th century, value creation was characterized by the privatization of nature and short-term profit maximization. Our approach is different: we want to ensure that value creation benefits society as a whole and not just individual investors. The biggest challenge is to make the transition from a shareholder economy to a stakeholder economy.
How do we create sustainable prosperity?
How do we develop a system that allows humanity to continue to thrive on this planet? This is where Innovate 4 Nature wants to start, harnessing the creative power of business to promote sustainable solutions and shape a future worth living.
You can find more information about I4N here.