Contact address: Dr. Barbara Dubach | barbara[at]sustainability-today.com | +41 79 322 83 43

Copyright

© 2020 Business Sustainability Today. All rights to all contents, articles reserved. All elements of the websites published online and the associated magazine, in particular all texts, all graphics and all documents are the legally protected property of Business Sustainability Today and are subject to the terms and conditions set out in the Imprint of the terms of use. The download or reproduction of all or part of the web pages on any electronic data medium or on paper is prohibited, except with express written permission. Swiss law applies. Place of jurisdiction is 8008 Zurich.

Quality, links and source references

Business Sustainability Today does not guarantee the accuracy, completeness, timeliness or quality of the information provided online or in magazine format. Liability claims against Business Sustainability Today regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect, will therefore be rejected. Business Sustainability Today also reserves the right to change, amend, delete parts of these web pages or the entire website without prior notice or to discontinue the online publication temporarily or permanently.

Business Sustainability Today does not assume any liability for direct or indirect links to third party websites that are outside the responsibility of Business Sustainability Today. Business Sustainability Today only guarantees that at the time of linking the respective linked pages were free of illegal content as far as recognizable. Business Sustainability Today has no influence on the current and future design and content of linked third party sites. This applies to all links set within the own web pages, to references and sources, and to comments in discussion forums and mailing lists. For illegal, incorrect or incomplete contents and in particular for all damages arising from the use or non-use of this information, the provider of the respective pages to which reference is made by link or text is solely liable.

Should illegal pages or content be accessible via hyperlinks from Business Sustainability Today, please send a message to the address mentioned in the imprint. Business Sustainability Today will remove these references as soon as possible, if justified in writing and rightfully objected to (see below).

Copyright, trademark and labelling law

Business Sustainability Today strives to respect the copyrights of all graphics, videos and texts used in all its publications and only use objects that were created by Business Sustainability Today itself, that are royalty-free, or for which licenses exist for the intended purpose. All brand names and trademarks mentioned on the website and protected by third parties are subject without restriction to the provisions of the applicable trademark law and the ownership rights of the respective registered owners. The naming of company names, product names, brand names or trademarks is expressly in recognition of all rights of their respective owners.

No warning without prior contact

If contents or other elements of this website violate the rights of third parties or legal regulations, we must first insist on a written notification to the address listed in the imprint with reasons and WITHOUT cost consequences.

Legally objected elements of the web pages will be removed immediately, so that the involvement of a legal adviser is not necessary. Business Sustainability Today will fully reject any costs triggered without prior contact. We reserve the right to take measures and counterclaims due to violation of the aforementioned provisions.

Thank you for your interest in Business Sustainability Today. Even though we, as a Swiss online platform based in Zurich, are not part of the European Union (EU) and therefore not automatically bound by its legislation, our servers are domiciled in Switzerland and we do not pursue any commercial interests, data protection is of exceptional importance to Business Sustainability Today. For this reason, data protection at Business Sustainability Today is already largely based on the new basic data protection regulation (DS-GVO).

A use of our internet pages is basically possible without any indication of personal data. However, if a data subject wishes to take advantage of special services via our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always in accordance with the basic data protection regulation and in compliance with the country-specific data protection regulations applicable to Business Sustainability Today. By means of this data protection declaration, our internet platform would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this privacy statement informs data subjects of their rights.

Business Sustainability Today has implemented numerous technical and organizational measures to ensure the fullest possible protection of personal data processed through this website. Nevertheless, Internet-based data transmissions may have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, for example by telephone.

1. definitions

The privacy policy of Business Sustainability Today is based on the terminology used by the European Directive and Regulation Giver when adopting the Data Protection Basic Regulation (DS-GVO). Our privacy policy should be easy to read and understand for the public as well as for our readers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

(a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as ‘data subject’). An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, a location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

(b) the person concerned

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

(c) Processing

Processing is any operation or set of operations, performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

(d) Restriction on processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

(e) Profiling

Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, conduct, location or change of location.

f) Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.

(g) Controller or data controller

Controller or data controller shall mean the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or by the law of the Member States, provision may be made for the controller or for the specific criteria for his or her designation in accordance with Union law or the law of the Member States.

(h) processors

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

(i) Recipient

The recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not it is a third party. However, authorities which may receive personal data in the context of a specific investigation mandate under Union or national law shall not be considered as recipients.

j) Third party

Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

(k) Consent

Consent shall mean any freely given specific and informed expression of the data subject’s will in an informed and unequivocal manner, in the form of a declaration or other unequivocal affirmative act by which the data subject signifies his or her consent to the processing of personal data relating to him or her.

2. the name and address of the controller

The person responsible within the meaning of the basic data protection regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is the:

Dr. Barbara Dubach | barbara[at]sustainability-today.com | +41 79 322 83 43

3. cookies

The internet pages of Business Sustainability Today use cookies. Cookies are text files which are filed and stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by the unique cookie ID.

Through the use of cookies, Business Sustainability Today can provide users of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. Cookies enable us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, as this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the articles that a customer has placed in the virtual shopping cart via a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be used to their full extent.

4. collection of general data and information

The Business Sustainability Today website collects a range of general data and information every time a data subject or automated system accesses the website. This general data and information is stored in the log files of the server. The following can be recorded

  1. used browser types and versions,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website,
  4. the date and time of access to the website,
  5. an Internet Protocol (IP) address,
  6. the Internet service provider of the accessing system and
  7. other similar data and information which serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, Business Sustainability Today does not draw any conclusions about the person concerned. This information is rather needed to

  1. to deliver the contents of our website correctly,
  2. to optimise the contents of our website and the advertising for it,
  3. to guarantee the permanent operability of our information technology systems and the technology of our website and
  4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

These anonymously collected data and information are therefore statistically evaluated by Business Sustainability Today on the one hand and also with the aim of increasing data protection and data security, in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

5. subscription to our newsletter

(Newsletter is in planning, does not exist yet)

6. newsletter tracking

(Newsletter is in planning, does not exist yet)

7. possibility of contact via the Internet site

Due to legal requirements, the Business Sustainability Today website contains information that allows Business Sustainability Today to be contacted electronically and communicated with directly, which also includes a general address for so-called electronic mail (e-mail address). When a data subject contacts the controller by e-mail or by using a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis from a data subject to the controller are stored for the purposes of processing or for contacting the data subject. This personal data will not be passed on to third parties.

8. comment function in the blog on the website

Business Sustainability Today offers users the possibility to leave individual comments on individual blog posts on a blog located on the website of the data controller. A blog is a portal on a website, usually publicly accessible, where one or more people, called bloggers or web-bloggers, can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented by third parties.

If a data subject leaves a comment in the blog published on this website, information on the time of the comment and the user name (pseudonym) chosen by the data subject will be stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned to the person concerned by the Internet Service Provider (ISP) is also logged. This storage of the IP address is done for security reasons and in case the person concerned violates the rights of third parties or posts illegal content by posting a comment. The storage of this personal data is therefore in the own interest of the data controller, so that he/she could, if necessary, be exculpated in the event of an infringement of the law. This collected personal data will not be passed on to third parties, unless such a transfer is required by law or serves the legal defence of the person responsible for the processing.

9. routine deletion and blocking of personal data

The controller shall process and store personal data relating to the data subject only for the time necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or by any other law or regulation to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or any other competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.

10. rights of the data subject

(a) Right to confirmation

Every data subject has the right, granted by the European Directives and Regulations, to obtain confirmation from the controller as to whether personal data relating to him are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller.

(b) Right to information

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain at any time and free of charge from the controller information on the personal data stored in relation to him or her and a copy thereof. In addition, the European Directives and Regulations have granted the data subject access to the following information:

  • the processing purposes
  • the categories of personal data processed
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular to recipients in third countries or to international organisations
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
  • the existence of a right of rectification or erasure of personal data relating to them or of a right of objection to their processing by the controller
  • the existence of a right of appeal to a supervisory authority
  • if the personal data are not collected from the data subject: All available information on the origin of the data
  • the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the DPA and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject

The data subject shall also have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. Where this is the case, the data subject shall also have the right to obtain information on the appropriate guarantees in connection with the transfer.

If a data subject wishes to exercise this right of access, he or she may at any time contact an employee of the controller.

(c) Right of rectification

Every person concerned by the processing of personal data has the right, granted by the European legislator, to request the rectification without delay of inaccurate personal data concerning him. The data subject shall also have the right to obtain the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.

If a data subject wishes to exercise this right of rectification, he or she may at any time contact a member of staff of the controller.

d) Right of cancellation (right to be forgotten)

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate erasure of personal data relating to him/her, where one of the following reasons applies and provided that the processing is not necessary:

  • The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
  • The data subject shall withdraw his or her consent to the processing, which is referred to in Article 6(6). 1 letter a DS-GVO or Art. 9 para. 2(a) of the DS-BER and there is no other legal basis for the processing.
  • The data subject shall submit, in accordance with Article 21(2) 1 DS-GVO objects to the processing and there are no overriding legitimate reasons for the processing, or the data subject submits an objection in accordance with Art. 21 para. 2 DS-GVO objected to the processing.
  • The personal data were processed unlawfully.
  • The deletion of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
  • The personal data has been collected in relation to the information society services offered, in accordance with art. 8, paragraph 1. 1 DS-GVO levied.

If any of the above reasons apply and a data subject wishes to have personal data stored by Business Sustainability Today deleted, he/she may at any time contact an employee of the data controller. The employee of Business Sustainability Today will arrange for the deletion request to be complied with immediately.

If the personal data of Business Sustainability Today has been made public and Business Sustainability Today is the responsible party according to Art. 17 para. 1 DS-BER requires the deletion of personal data, Business Sustainability Today will take reasonable measures, including technical measures, taking into account available technology and implementation costs, to inform other data controllers who process the published personal data that the data subject has requested these other data controllers to delete all links to these personal data or copies or replications of these personal data, unless the processing is necessary. The employees of Business Sustainability Today will make the necessary arrangements in individual cases.

(e) Right to limit processing

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to request the controller to restrict the processing if one of the following conditions is met:

  • The accuracy of the personal data is contested by the data subject, for a period of time that allows the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted.
  • The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the purpose of exercising or defending legal claims.
  • The data subject has lodged an objection to the processing in accordance with Article 5(1). Article 21(2) 1 DS-GVO has been lodged and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the person concerned.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at Business Sustainability Today, he/she may contact an employee of the data controller at any time. The employees of Business Sustainability Today will arrange for the processing to be restricted.

(f) Right to data portability

Every person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, to receive the personal data concerning him/her which have been provided by the data subject to a controller in a structured, common and machine-readable format. He/she also has the right to have these data communicated to another controller without interference from the controller to whom the personal data have been made available, provided that the processing is based on the consent provided for in Article 6, paragraph 6. 1 letter a DS-GVO or Art. 9 para. 2(a) of the DS Block Exemption Regulation or on a contract pursuant to Article 6(6) 1 letter b) of the DPA and the processing is carried out by means of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his right to data transferability, the data subject shall, in accordance with Article 20(2) 1 DS-GVO the right to obtain that personal data be transferred directly from one person responsible to another, insofar as this is technically feasible and provided that this does not affect the rights and freedoms of other persons.

In order to assert the right to data transferability, the person concerned can contact an employee of Business Sustainability Today at any time.

(g) Right of appeal

Every person concerned by the processing of personal data has the right, granted by the European legislator, to object at any time, for reasons arising from his particular situation, to the processing of personal data concerning him which is carried out pursuant to Article 6(6) of the Directive and Regulation. 1(e) or (f) of the DS-GVO, an objection must be lodged. This also applies to profiling based on these provisions.

Business Sustainability Today will no longer process personal data in the event of an objection, unless we can demonstrate compelling legitimate reasons for processing that outweigh the interests, rights and freedoms of the data subject, or unless the processing serves to assert, exercise or defend legal claims.

Where Business Sustainability Today processes personal data for the purpose of direct marketing, the data subject shall have the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is associated with such direct mail. If the data subject objects to Business Sustainability Today processing for direct marketing purposes, Business Sustainability Today will no longer process the personal data for these purposes.

Furthermore, the data subject has the right to object, for reasons connected with his or her specific situation, to the processing of personal data concerning him or her that is carried out at Business Sustainability Today for scientific or historical research purposes or for statistical purposes, in accordance with Art. 89, paragraph 1, of the Italian Privacy Code. 1 DS-GVO, unless such processing is necessary for the performance of a task in the public interest.

To exercise the right of appeal, the data subject may directly contact any Business Sustainability Today employee or any other employee. The data subject shall also be free to exercise his right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

(h) Automated case-by-case decisions including profiling

Any person concerned by the processing of personal data has the right, as guaranteed by the European Directives and Regulations, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or significantly affects him or her in a similar way, provided that the decision

  1. is not necessary for the conclusion or performance of a contract between the data subject and the controller, or
  2. is authorised by Union or national legislation to which the controller is subject and that legislation provides for adequate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or
  3. with the express consent of the data subject.

Is the decision

  1. necessary for the conclusion or performance of a contract between the data subject and the controller, or
  2. it is carried out with the express consent of the data subject,

Business Sustainability Today shall take reasonable measures to safeguard the rights and freedoms and legitimate interests of the data subject, which shall include at least the right to obtain the intervention of a person from the responsible person, to present his or her point of view and to challenge the decision.

If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time contact a member of staff of the controller.

i) Right to revoke a data protection consent

Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to revoke his or her consent to the processing of personal data at any time.

If the data subject wishes to exercise his or her right to withdraw consent, he or she may at any time contact an employee of the controller.

11. privacy policy on the use and application of Facebook

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook enables social network users to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time the data controller calls up one of the individual pages of this Internet site, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE In the course of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Facebook at the same time, Facebook recognises which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the person’s personal Facebook user account and stores this personal data.

Facebook will always receive information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

12. privacy policy on the use and application of Google Analytics (with anonymisation function)

The person responsible for processing has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. Among other things, a web analysis service collects data on which Internet page a person concerned came to an Internet page from (so-called referrers), which sub-pages of the Internet page were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used for the optimization of a website and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymised by Google if the access to our Internet pages is from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained to evaluate the use of our website, among other things, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to analyse the use of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical procedure, Google receives knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

The cookie is used to store personal information, such as the time of access, the location from which access was made and the frequency of visits to our website by the person concerned. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the opportunity to object to and prevent the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google. To do this, the person concerned must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the Browser Add-On is uninstalled or deactivated by the person concerned or another person who is part of their sphere of control, it is possible to reinstall or reactivate the Browser Add-On.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and https://marketingplatform.google.com/about/analytics/terms/de/. Google Analytics is explained in more detail at this link https://marketingplatform.google.com/about/.

13. privacy policy on the use and operation of Google+

The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Google+ enables social networking users to create private profiles, upload photos and network through friend requests, among other things.

The operating company of Google+ is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time the data controller calls up one of the individual pages of this website, which is operated by the data controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. In the course of this technical procedure, Google is informed which specific subpage of our website is visited by the person concerned. More detailed information about Google+ is available at

If the person concerned is logged in at Google+ at the same time, Google recognizes with each call of our website by the person concerned and during the entire duration of the respective stay on our website, which specific subpage of our website the person concerned is visiting. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the person concerned.

If the person concerned clicks on one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google allocates this information to the personal Google+ user account of the person concerned and stores this personal data. Google will store the data subject’s Google+1 recommendation and make it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Google is also able to link your visit to this website to other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising the various Google services.

The Google+ button tells Google that the data subject has visited our website if the data subject is logged in to Google+ at the same time as he or she visits our website, regardless of whether or not the data subject clicks the Google+ button.

If the data subject does not wish personal data to be transmitted to Google, he or she can prevent such transmission by logging out of his or her Google+ account before accessing our website.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. More information from Google about the Google+1 button can be found at https://developers.google.com/+/web/policies.

14. privacy policy on the use and application of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to distribute such data in other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time the data subject accesses any of the individual pages of this Internet site operated by the data controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the relevant Instagram component to download a representation of the relevant component of Instagram. This technical process allows Instagram to know which specific page of our website is visited by the person concerned.

If the person concerned is logged in at the same time at Instagram, Instagram recognizes which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned presses one of the Instagram buttons integrated on our Internet site, the data and information transmitted with it is assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram will receive information through the Instagram component that the data subject has visited our website whenever the data subject is logged in to Instagram at the same time as accessing our website, regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be sent to Instagram, the data subject can prevent the transmission by logging out of his/her Instagram account before accessing our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://help.instagram.com/155833707900388.

15. privacy policy on the use and application of LinkedIn

The data controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that allows users to connect with existing business contacts and to make new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Whenever our website is accessed, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the person concerned to download a corresponding representation of the LinkedIn component. Further information about the LinkedIn plug-ins can be found at https://docs.microsoft.com/en-us/linkedin/consumer/integrations/self-serve/plugins?context=linkedin/consumer/context. This technical process allows LinkedIn to know which specific page of our website is visited by the person concerned.

If the person concerned is also logged on to LinkedIn, LinkedIn will recognise which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the person concerned. If the person concerned presses a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and stores this personal data.

LinkedIn receives information via the LinkedIn component that the person concerned has visited our website, if the person concerned is logged in to LinkedIn at the same time when he or she visits our website; this occurs regardless of whether the person concerned clicks on the LinkedIn component or not. If the data subject does not want this information to be sent to LinkedIn, he or she can prevent it from being sent by logging out of his or her LinkedIn account before accessing our website.

LinkedIn at https://www.linkedin.com/error_pages/unsupported-browser.html offers the ability to unsubscribe from email messages, SMS messages, and targeted ads, as well as manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who may set cookies. Such cookies can be rejected at https://www.linkedin.com/error_pages/unsupported-browser.html. LinkedIn’s current privacy policy is available at https://www.linkedin.com/error_pages/unsupported-browser.html. The LinkedIn cookie policy is available at https://www.linkedin.com/error_pages/unsupported-browser.html.

16. privacy policy on the use and application of Twitter

The data controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service where users can post and distribute so-called tweets, i.e. short messages limited to 140 characters. These short messages are available to everyone, including people who are not registered on Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Furthermore, Twitter enables the addressing of a broad audience via hashtags, links or retweets.

The operating company of Twitter is Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://publish.twitter.com/. In the course of this technical procedure, Twitter is informed about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the person concerned is logged on to Twitter at the same time, Twitter will recognize which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the person concerned. If the person concerned clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it is assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

Twitter receives information via the Twitter component that the data subject has visited our website if the data subject is logged on to Twitter at the same time when he or she accesses our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be sent to Twitter, he or she can prevent it from being sent by logging out of his or her Twitter account before accessing our website.

The applicable data protection regulations of Twitter are available at https://twitter.com/privacy?lang=de.

17. privacy policy on the use and application of YouTube

The data controller has integrated YouTube components into this website. YouTube is an Internet video portal that allows video publishers to post video clips for free and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, but also music videos, trailers or videos created by users themselves can be accessed via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time the data subject accesses one of the individual pages of this Internet site operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s information technology system is automatically prompted by the relevant YouTube component to download a representation of the relevant YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/intl/de/about/. In the course of this technical procedure, YouTube and Google are informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in at the same time on YouTube, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google will receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time that he or she visits our website, whether or not the data subject clicks on a YouTube video. If the data subject does not wish this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website.

The privacy policy published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

18. legal basis of the processing

Art. 6 I lit. a DS-GVO serves Business Sustainability Today as a basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, such as processing operations necessary for the supply of goods or any other supply of services or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If Business Sustainability Today is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data might be necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were to be injured and his name, age, health insurance details or other vital information were then to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations not covered by any of the above legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of Business Sustainability Today or of a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are allowed in particular because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the person concerned is a customer of the person responsible (recital 47 sentence 2 DS-GVO).

19. legitimate interests in the processing pursued by the controller or a third party

Is the processing of personal data based on Article 6 I lit. f DS-GVO, our legitimate interest is to conduct our business activities for the benefit of the well-being of all our employees and our shareholders.

20. the period for which the personal data are stored

The criterion for the duration of storage of personal data is the respective legal retention period. After expiry of the deadline, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract.

21. legal or contractual provisions making the personal data available; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing the data

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a person concerned provides us with personal data, which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if Business Sustainability Today concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the person concerned provides personal data, he/she must contact one of our employees. Our employee informs the person concerned on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

22. existence of automated decision-making

As a responsible Internet platform, we do not use automatic decision making or profiling.


The Business Sustainability Today data privacy statement was created in essential parts with the data privacy statement generator of the German Society for Data Privacy in cooperation with RC GmbH, which recycles used notebooks, and the Filesharing Rechtsanwälte of WBS-LAW. | Contact or e-mail to info(at)sustainability-today.com | CH-8008 Zurich, Switzerland