Hugo Boss presents fashion from fabric by HeiQ in Milan


Schlieren ZH/Metzingen/Milan – Hugo Boss is presenting two trench coats and a bomber jacket made from HeiQ’s innovative AeoniQ fabric at Milan Fashion Week. They are part of a capsule collection of Boss’ The Change initiative, which focuses on sustainable textiles.

German fashion manufacturer Hugo Boss is presenting two trench coats and a bomber jacket made from the innovative AeoniQ fabric from Schlierem-based technology company HeiQ at Milan Fashion Week. These garments are part of the limited edition capsule collection called see-now, buy-now. It was created as part of The Change initiative by Hugo Boss, which focuses on sustainable textiles. According to a Boss media release, the pieces will be paraded down the runway at 9 p.m. on Sept. 22. After the presentation, he said, they will be available online and in select Boss stores.

The innovative and reusable HeiQ AeoniQ fabric is made from certified pulp. It replaces oil-based filament yarns. The aim is to help protect the oceans from the pollution caused by microfibers produced by synthetic fibers.

HeiQ and Hugo Boss AG agreed on a strategic partnership in February 2022 to introduce a more sustainable approach to fashion. It contributes to the fashion house’s goals of becoming climate-neutral in its own area of responsibility by 2030. The one unveiled in Milan is the first of more so-called Capsule Collections in limited editions planned as part of Boss’ continued collaboration with HeiQ AeoniQ, Boss said.

In early 2023, Boss presented the first polo shirt with HeiQ AeoniQ yarn at the Australian Open, worn by brand ambassador and Italian tennis star Matteo Berrettini. A second, limited edition of the collarless polo shirt was presented at the Boss Open tennis tournament in Stuttgart in June. ce/gba