AMAG and Stromer offer leasing of e-bikes


Cham ZG/Oberwangen BE – AMAG Leasing and myStromer AG are jointly launching all-inclusive leasing for Stromer brand e-bikes. AMAG acts as a financial services provider, Stromer as a trading and sales partner. The model is to be extended to most of the Stromer dealers in the country.

AMAG Leasing AG, together with myStromer AG, is launching an all-inclusive leasing program for electric bicycles of the Bernese brand Stromer. AMAG takes over the financial service part, Stromer acts as trading and distribution partner.

A pilot test with three dealers selling Stromer e-bikes was launched at the beginning of the year, according to an AMAG Group media release. At present, more are being added step by step. The goal, he said, is to offer this model at a majority of Stromer dealerships.

According to the information, the leasing offer includes coverage of all costs incurred during the contract period. This includes service and maintenance work, wear parts such as battery and tires as well as various insurances including warranties.

AMAG wants to “develop into the leading financial services provider for individual, sustainable mobility,” says Nicole Pauli, Managing Director of AMAG Leasing AG, explaining this step. With this all-inclusive leasing for e-bikes, AMAG is expanding its strategic business field to include a sustainable and trendy form of mobility.

The Co-CEO of myStromer AG, Tomi Viiala, is proud to be the first bicycle brand to offer such a model with AMAG. “Our common goal is to make a lasting difference to mobility in Switzerland and to simplify access to our premium speed pedelecs. We believe that this high acceptance of leasing is generally also possible in the bicycle industry – especially for bikes in the mid to upper price segment.” ce/mm